Number of Positions: 1
Language: Bilingualism in English and French is required.
Work Model: Hybrid
Alternate Title: n/a
The work location for this role is flexible to Montreal or Quebec or Laval. This is a 12 month temporary/contract position.
Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance the client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives. The Marketing Specialist is responsible for applying highly developed marketing planning and execution skills to marketing programs. The Bilingual Marketing Specialist is also responsible for the execution of our direct marketing, contest and response incentive programs.
What you’re responsible for:
Lead, execute and monitor the effectiveness of projects as assigned, which could include direct mail programs, e-mail programs and marketing materials. This includes project management, content development, research, execution, testing and final approval of printed copies and e-mail blasts. This also includes making and applying recommendations based on research, client input and steering committees to ensure effectiveness and efficiency.
Manage existing direct marketing campaigns, plans and processes, as assigned and as developed under your initiative in response to marketing and corporate objectives. These include print and electronic communications.
Manage and monitor ongoing campaign programs, including accountability for ensuring distribution of standard reporting metrics with recommendations for review or improvement.
Responsible for the execution of programs within a set budget.
Project manage the creative aspects of the print and online versions of marketing projects. This includes development of creative briefs, gathering feedback, final sign off, testing, format and quantity approval, translation and distribution, as well as vendor management.
Coordinate and execute the contest and incentive programs, including all direct marketing programs. Responsible for prize money administration, internal communication, as well as participation in idea generation.
Close liaison with Marketing Consultants to ensure effective integration of new marketing initiatives into campaign scheduling to achieve maximum awareness in the marketplace.
Organize and document processes and procedures across functional teams.
What to expect:
You will travel occasionally.
To be successful: Bilingualism in French & English. Ability to read, write and speak in French & English.
You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on client needs.
You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions and proactively propose solutions.
You have strong communication skills to clearly convey messages and explore diverse points of view.
You build trusting relationships and provide guidance to support the development of colleagues.
To join our team:
Three (3) - five (5) years related experience in a marketing/insurance environment to understand the intricacies of graphic design, print production and marketing communication.
Experience in financial services/insurance.
University degree (marketing, communication).
What we offer:
Training and development opportunities to grow your career with one of Canada’s Best Employers.
Flexible work options to support personal and family needs.
A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
Volunteer opportunities to give back to your community.