Regional Sales Manager

Toronto, Ontario, ca
Company: Rich Products Corporation
Category: Sales
Published on 2021-02-24 20:01:05


The Regional Sales Manager will be accountable for the execution of the Canadian Division channel plans, priorities and AOP objectives within their assigned geography and sales team. The RSM will also hold direct account responsibilities within channel/geography. The RSM will collaborate cross functionally with Customer Marketing, Finance, Sales Planning and Culinarian Team to achieve assigned growth targets for channels/accounts.



Delivers sales performance and results within assigned accounts and channel responsibilities.
Drives Associate performance and engagement via Rich’s Great Leader Drivers
Collaborates effectively with various cross-functional team members to ensure accounts/channel plans are executed.
Develops account, region or channel plan with key initiatives, timing and volume growth projections
Develop and train sales Associates in sales techniques and Rich Products Canada infrastructure resulting in efficiency and incremental results
Conduct quarterly Performance & Objectives (P&O) conversations with each direct report focusing on individual strengths and individual develop plans

Sales Management

Execute channel and specific account plans
Flawlessly execute Playbook tactical imperatives
Co-Develop (with National Sales Manager) and execute market plans within assigned geography including:
Measured penetration of assigned accounts (high impact selling) holding and driving retail or FS listings/distribution
Execute and gain traction with key customers on new products, supporting innovation and driving results.
Understand at deeper level key customer strategies, building relationships and developing short-long range business opportunities.
Achieve volume and margin plans by: base solidification and growth, strategic category incremental growth, executing pricing, achieving new products targets, Platinum SKU objectives, and RONA/GM capture.
Build, and coordinate the execution of, channel plans/account plans with adoption of quarterly governance (measure and provide monthly Sales Update inputs)
Maintain transparent governance of all assigned market accountabilities: Volume/Sales by segment, customer type, Budgets, promotional/event calendars, through Pipeline and Zone governance metrics
Support market intelligence capture initiatives
Establish effective relationships with key contacts in Market including portfolio training, sales meetings, trade functions, business reviews.


Bachelors degree required (in business mgt, finance, economics or marketing preferred)

Post secondary education (college/university diploma/degree) in marketing, business, economics or related field.

Minimum 7-years in CPG Industry- Retail, In-Store Bakery or Foodservice preferred

Minimum 3 years of experience in managing a direct sales force or brokers including demonstrated successful talent management knowledge and skills

Experience in managing teams and projects

Proven change management capabilities

Competency in influencing and negotiating

Solid written and verbal communications skills to include strong presentation skills

Solid understanding of product and P&L’s, strong business and financial acumen

Ability to multi-task, problem solve and troubleshoot

Competency in sales management and systems

Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint

Travel 25%

In accordance with the Canadian Human Rights Act, Rich Products of Canada Limited, its subsidiaries and affiliates (“Rich’s”) will not discriminate against an applicant or employee on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, age, sex, record of offences, marital status, family status, handicap, sexual orientation or any other legally recognized protected basis under federal, provincial, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

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