Product Marketing Manager

Vancouver, British Columbia, ca
Company: Envol
Category: Marketing
Published on 2021-04-30 21:13:08

Do Work That Matters. 

Are you an experienced Product Marketing professional looking for your next exciting opportunity in tech? SkyHive is looking for you!  

About SkyHive 

Established in 2017 with the mission of tackling global poverty and social inequality, SkyHive aims to utilize its exponential technology to stimulate economic empowerment and lifelong learning; ultimately fostering a stronger, more prepared, and more confident workforce to welcome a brighter tomorrow. 

Recognized as a top start-up by Forbes, Startup Grind, and C100, SkyHive is growing fast in the technology space and backed by top institutional investors. We invented and commercialized an emerging methodology, Quantum Labour Analysis, which allows us to deliver unprecedented insights into workforces and labour markets for Fortune 500 and government clients across the world. 

About You 

You are a well-versed B2B, SaaS product marketer and an eloquent writer who can transform technical details and product offerings into compelling, easy-to-understand value propositions. You have experience driving product marketing during a company’s scaling phase, preferably in B2B/enterprise SaaS.

You are excited about developing and leading go-to-market strategies and driving business growth. You know how to develop and build on relationships with key stakeholders and external partners. You are unafraid to challenge the status quo or propose new and sometimes outlandish solutions. 

About the Role 

As Product Marketing Manager, you will be driving the vision, messaging, awareness, and go-to-market strategy. You will own key relationships with our channel partners and develop engaging content for our products and engage our B2B audience.

The technology industry is fast-paced - we frequently manage rapid changes, create results under tight deadlines, and work in ambiguity. It’s not the industry for everyone, but professionals who are motivated by growth, impact, and life-changing work thrive with us. This is a dynamic place where you will partner closely with our marketing, product, sales, and partner teams to help us address the unique requirements of this market. 

Your Responsibilities 

  1. Define messaging, positioning, and go-to-market strategy targeting enterprises and governments  

  2. Create activities and identify appropriate channels for content distribution and campaign delivery that drive lead generation  

  3. Drive channel partner marketing strategy and planning: deliver partner-driven content to capture demand and enable channel sales; develop joint GTM strategies, co-marketing plans, and joint thought leadership initiatives across consultancy/technology/distribution partners  

  4. Manage product launches, ensuring effective and ongoing relevancy in the market to drive demand generation and sales pipeline  

  5. Partner with the product management team to distill key functionality and benefits into core product marketing messages  

  6. Develop effective sales enablement and training materials, making it easy for sales to understand our product offerings and key positioning  

  7. Identify and support industry third-party events   

  8. Drive the creation of thought leadership content, webinars, and webcasts to evangelize our message  

Your Qualifications

  • 5+ years of B2B product marketing experience in enterprise technology  

  • Exceptional communication, presentation, and authentic storytelling skills  

  • Ability to craft compelling and succinct positioning, messaging, and differentiation  

  • Think strategically and analytically, then follow through to execution with unyielding attention to details  

  • Results-oriented with a positive “can-do” attitude to get things done  

  • Thrive in a fast-paced environment with the ability to deal with ambiguity  

  • Exceptional team player with proven ability to lead through influence  

Bonus Points: 

  • Experience with working with branding consultants 

  • Experience with web design 

What’s In It For You? 

  • Competitive compensation 

  • Stock Options 

  • Three weeks’ paid vacation to start, paid holidays and birthday leave! 

  • Comprehensive health benefits package  

  • Paid & unpaid volunteer time off 

  • Charitable donation-matching program to support your favorite charity. 

  • Opportunity to get your foot in the door of a fast-growing tech company 

  • Collaborative team environment 

  • Professional development assistance program 

  • Social Impact Organization with Certified B-Corp Status 

  • Opportunity to explore other departments as training and career continues. 

  • Beautiful office in A1 location (Views, view, views) 

  • Numerous employee appreciation events throughout the year 

Who We Are Really Looking For! 

  • Flexible: You’re adaptable and comfortable wearing many hats in a fast-paced and changing environment  

  • Problem solver: You have strong analytical skills with demonstrated initiative and a solution-oriented mindset 

  • Accountable: You have a demonstrated “no-nonsense” attitude to delivering excellence to customers 

  • Dependable: You have a strong work ethic, are able to coordinate multiple projects and meet goals in tight timelines 

  • Detail-oriented: You think critically about challenges & design efficient & effective solutions 

  • Integrity: You act with diplomacy and keep your commitments to the team, customers, and SkyHive stakeholders 

What Can You Expect? 

All SkyHivers work extremely hard and are rewarded with truly unique professional experiences. We encourage you to reach out to any SkyHive employee to hear their experiences first-hand. We hold ourselves accountable to helping you reach your career goals in a truly supportive environment. People evolve and so do companies - we reflect this in how we assemble and grow our team. 

Interested in learning more? Apply with your resume and cover letter today! 

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