Content Writer

Burnaby, British Columbia, ca
Company: QE Home
Category: Marketing
Published on 2021-04-13 04:17:45

Overview

Every year, over 1 million people shop QE Home at QEHomeLinens.com or at one of our 74 store locations across the country -- from Victoria, BC. to St. John’s, NL. Proudly Canadian and family-owned since 1992, we are passionate about providing our customers with affordable, beautiful bedding, along with exceptional customer service and product knowledge. Located in our bright offices in South Burnaby, our dynamic in-house creative team continues to grow!

The Opportunity

We have an exciting opportunity for a Content Writer to join our team! In this role, you will apply your clever wordsmith skills to all communications with our customers, with a focus on social media. By developing a keen understanding of our products, customers, and business, you will help to continue to shape and reinforce the voice of our brand. Working collaboratively with our product and marketing teams, you will develop compelling material for our in-store programs, website, blog, social media channels, and digital & traditional advertising. You will help grow our brand by identifying content opportunities, fostering online engagement, and assisting with media outreach

The Role

As Content Writer, you will need to understand our customers, our products, and our company’s vision and goals in order to effectively communicate the value of our products, product knowledge, styling, and inspiration through written and video content.

You will create engaging, compelling, and consistent content, ensuring that all content adheres to brand guidelines and SEO best practices, at all customer touch-points:

  • In-stores
  • Website (blog posts, product descriptions, web pages, etc.)
  • Social media (Facebook, Instagram, Twitter, Pinterest, TikTok)
  • Alternative sales channels (Amazon.ca, Amazon.com, etc.)
  • Digital and traditional advertising media channels
  • You will collaborate cross-functionally with our creative, product, merchandising, marketing, service & sales, operations, and technical teams in the development of content and creative materials.

    You will guide and develop a Junior Content Writer, and will manage translation resources for content that is adapted to French or other languages, as necessary.

    Your Knowledge & Skills

    Demonstrated ability to write compelling content across various platforms in order to foster online engagement.

  • Outstanding written and verbal communication skills with a strong attention to detail.
  • Strong foundational understanding of SEO writing concepts and on-page optimization.
  • Knowledge of current trends in social media, digital media, and traditional media.
  • Technologically savvy and passionate about the digital sphere and all the possibilities it presents.
  • Able to work independently and as part of a cross-functional team.
  • Strong ability to multi-task between projects and tasks, while meeting deadlines.
  • Experience writing for retail is an asset.
  • Familiarity with interior design is an asset.
  • Fluency in French is an asset but not necessary.
  • What We Offer

  • Competitive compensation
  • Product discount
  • Excellent support system
  • Outstanding quality product
  • Key Relationships

    Reporting to the VP of Brand

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